Cents to SharesGet the app
Explore more

Home / Money 101

Money 101 · Module 6 of 6: Risk · Lesson 1 of 3 · 4 min read

Risk and diversification

Every investment can lose value, so risk is not something you can remove – only something you can understand and manage. Diversification, or spreading your money, is the simplest way to stop one bad outcome from doing too much damage.

What risk means here

Investment risk is the chance that the result is different from what you hoped, including losing money. Prices can swing up and down, a company can fail, and you might need to sell at a bad moment.

Investments that can rise a lot can usually also fall a lot. No investment offers high returns with no risk, so treat any promise of that as a warning sign.

A worked example of spreading

Say you have €10,000 to invest and one company's shares fall by half.

  • All in that one company: you lose €10,000 × 50% = €5,000, which is half of your money.
  • Split across 20 holdings of €500 each: you lose €500 × 50% = €250 on the one that fell, which is €250 ÷ €10,000 = 2.5% of your money.

Ways to spread your money

Diversification works best when your holdings do not all react to the same news. You can spread across:

  • Many companies instead of a few
  • Different industries, such as energy, health and technology
  • Different countries and regions
  • Different types of assets, such as shares, bonds and cash savings
  • Time, by investing a fixed amount regularly instead of all at once

What diversification can't do

Spreading reduces the damage from one company or one sector going wrong. It does not protect you when the whole market falls together. In the example above, if all 20 holdings fell 30% at the same time, you would lose €10,000 × 30% = €3,000 however you had split the money.

Owning many funds that hold the same companies is also not real spreading. Check what the funds actually hold. A single fund that holds many companies, like an ETF, can already give wide spread – see what is an ETF?

Match the risk to the time you have

Money you may need within a few years has less time to recover from a fall. That is why an emergency fund belongs in savings, not in shares – see why an emergency fund.

Money you will not touch for many years can ride out more ups and downs, but it can still lose value. Decide in advance how big a fall you could live with without selling in a panic.

Key takeaways

  • Every investment can lose value; risk can be managed but not removed.
  • Spreading €10,000 across 20 holdings turned a €5,000 loss into a €250 loss in the example.
  • Diversification does not protect you when the whole market falls together.

Try it

Start with the €10,000 from the example. The 5% return is only an assumption – try lower and higher rates to see how wide the range of outcomes can be.

Test different return assumptions

Quick check

3 questions. Pick an answer to see why it's right or wrong.

  1. You split €10,000 across 20 holdings of €500 each. One falls by half. How much do you lose?

    Show the answer

    €250 – Split across 20 holdings of €500 each: you lose €500 × 50% = €250 on the one that fell, which is €250 ÷ €10,000 = 2.5% of your money.

  2. What does diversification not protect you from?

    Show the answer

    The whole market falling together – It does not protect you when the whole market falls together.

  3. Why does an emergency fund belong in savings rather than shares?

    Show the answer

    Because money you may need soon has less time to recover from a fall – Money you may need within a few years has less time to recover from a fall.

Saved only in this browser.

Last reviewed

Education, not advice. I'm not a financial adviser and I don't know your situation. These tools show the maths behind common rules of thumb; check important decisions with a qualified professional. Full disclaimer.